User-centered food delivery experience
A user-centered design project for a food delivery app, built around the idea that it's a pleasure having good food whenever you prefer. The goal: an intuitive, engaging and seamless experience that meets users' real needs and habits when ordering food online.
01 — User-centered design
What do we want to solve? An app that adapts in a novel way to each user's individual preferences and needs, offering a unique and innovative gastronomic experience like never before.
02 — Methodology
Four phases, one focus
Research
Understanding the food delivery landscape and real user habits.
Definition
Turning findings into actionable design foundations.
Design
From structure to high-fidelity, iterating at every step.
Evaluation
Validating the experience with real users and data.
03 — Research
User personas
04 — Architecture
Card sorting & user journeys
