During my time at Damel Group — a global brand present in over 65 countries — I produced multimedia content across platforms: social media, TV adverts, in-store screens and corporate communications. I led product photography, motion pieces and 360º campaigns that connected brand and audience.
Lollipop
MIKA
Happy
Pharrell Williams
Best day of my life
American Authors
I created and edited engaging content for social media, TV and internal screens. My work included product photography, video editing, motion graphics and creative assets for campaigns and partners.
I created and edited engaging content for social media, from graphic posts to dynamic videos. I work on pacing, narrative and format for each platform (feed, stories, reels), and optimize versions for mobile.
Tools: Premiere Pro, After Effects, Photoshop, Illustrator.
I handled product photography and its full editing workflow, preparing assets for everything from social media to TV advertising. I focus on lighting, art direction and refined retouching to keep the catalog visually consistent.
Includes: retouching, background separation, packing shots and lifestyle imagery.
I designed creative pieces for a major sports club (Vitaldin Sport): banners, matchday graphics and social media assets aligned with the club’s identity.
Coordination with the club’s marketing team and adaptation to seasonal campaigns.
I managed internal digital communication screens (digital signage), transforming everyday information into visually impactful content such as schedules, announcements, indicators and corporate messages.
Formats: video loops, 16:9 and 9:16 images depending on the screens.
I designed and edited internal newsletters focused on clarity, structure and brand voice, making information easy to navigate and highlighting key messages.
Optimization for devices and A/B testing for subject lines and layouts.
A selection of multimedia assets, from motion pieces and social media visuals to influencer kits and brand campaigns.
Damel Group sought to reposition itself as a modern, energetic, and approachable brand while maintaining its heritage. My work focused on developing a consistent and appealing visual language across digital and offline touchpoints.