Discovery
Analysis of current Webflow metrics and interviews to identify friction points in the process.
CompressFlow
Multimedia
Motion
Photography
Brand
I designed CompressFlow, as a powerful tool within Webflow ecosystem, built to enhance and streamline web design processes. With an intuitive interface, and robust functionality, it allows users to convert, compress, and resize images efficiently, among many other capabilities. Perfect for creating faster, more optimized, and visually polished designs.
Problem & Solution
Problem
Large images and manual optimizations slow down sites and create inconsistent visual results across devices.
Solution
CompressFlow automates conversion, resizing and quality tuning with a single, predictable workflow — saving time and improving performance.
Process
User-Centerd Design process
We applied Design Thinking methodology to ensure the solution addressed real user problems.
Definition
Empathy maps and user journeys to ideate user-centered solutions.
Design & Prototyping
Development of a Design System and interactive prototypes for usability testing.
Validation
Usability tests with the prototype. Iterations based on the results.
