No life without food
Multimedia
Motion
Photography
Brand
This user-centered design (UCD) project focuses on the UX/UI design of a food delivery app, built around the idea that it's a pleasure having good food whenever you prefer. The goal was to create an intuitive, engaging and seamless experience that met users' real needs and habits when ordering food online.
User-centered Design
What do we want to solve?
I wanted to create an app that adapts in a novel way to each users' individual preferences and needs, offering them an unique and innovative gastronomic experience like never before.
Investigation
Desk Research
Benchmarking
Surveys
Definition
Personas
Scenarios
User Journeys
Lean UX Canva
Design
Card Sorting
Treemap
Sketching
Wireframe
Prototype
Evaluation
- Heuristic Evaluation
User testing
User analytics
Users Persona
Card sorting
Users Journey
